edcuation
The importance of education in combating pollution, particularly with a focus on cigarette butt litter, is multi-faceted and crucial.
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This educational approach targets two primary groups: smokers and students.
By addressing both the source of the problem and the broader community, education can play a pivotal role in both preventing and raising awareness about this specific form of pollution while giving youngsters another powerful reason to never start smoking cigarettes.
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Approaching smokers at beaches and parks
We have approached more than 250,000 smokers!
I was possible for us to do this because we were selling them pocket ashtrays, and for every pocket ashtray our activists sold, they earned from it as well. This is the beauty of combining business and impact, they support each other
Lectures in Schools
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Content
Our educational content on social media has gotten millions of views, more than 10 million currently.
Also, our work was featured in countless articles in more than 6 countries all around the world!
